Our Story

Praia 77 isn’t just about fashion. It’s about challenging the expected.

Every design we release is packed with meaning — layered with symbolism, rebellion, and bold ideas that stir thought and start conversations.

Each garment carries a hidden force, a message that reveals something more than just a style. It’s about unlocking confidence, boldness, and awareness in the person who wears it.

Our work is rooted in the untamed energy of Brazilian culture — fused with the spirit of global rebellion.

When you wear Praia 77, you don’t just make a statement — you are the statement.

Are you ready to wear something that actually means something?